47 of the Best Training Resources to Hone Your Marketing Skills

47 of the Best Training Resources to Hone Your Marketing Skills Marketing teams are constantly busy. There’s barely enough time to get on top of your projects, much less take a couple hours out of the day to do some marketing training. But here’s a thought†¦ What if the training helped your team be more efficient at their jobs? Thus saving time in the long run. Not sure where to turn to find the right training opportunities for your marketing team? No stress. This post contains a comprehensive list of the best free and paid marketing courses to help your team hone their marketing skills. Check out this awesome list of the best free and paid marketing training resources.Help Your Team Develop Agile Marketing Skills Before we dive into all the marketing training opportunities, let’s talk about a much-needed marketing skill†¦ Project management. You know the feeling – The one where you’re drowning in work, chasing endless status updates and barely keeping a handle on all the things your team is working on. We’ve all been there. 😠¬ It doesn’t have to be this way. Check out how implementing an Agile approach to your marketing can change your (work) life. Table of Contents Content Marketing SEO Programming Analytics Social Media PPC Why Training is Important for Marketing Teams There is arguably no department at an organization that should prioritize training more than the marketing department. Hear me out on this one†¦ Can you think of anything within an organization that moves faster than marketing? Marketers are beholden to changing social media rules†¦ Search engine algorithm updates†¦ Email privacy regulations†¦ The list goes on. Marketers need consistant  training to stay in-the-know. Marketers are also often expected to wear multiple hats. How many times have you had to create a quick graphic for social media – even though you’re not a graphic designer? OR†¦ How many times have you had to jump into Google Analytics to check the health of your content marketing efforts, despite your limited analytics knowledge? Quite a few I bet. These are great examples of why marketers can (and should) take a course or two to brush up on skills outside of their expertise. Organizational Benefits of Training and Development Increasing employee motivation and decreasing turnover is something every company strives for. Turns out, a simple way to do this is to offer your employees a great training and development program. Here are all the statistics about the organizational benefits of training and development: Companies have a  218%  higher income per employee than those without formalized training. There’s a 24%  higher profit margin for companies that prioritize training than those who don’t. 40%  of employees who don’t receive training will leave their positions within the first year. 87%  of Millennials say that professional development is significant to them. 70%  of individuals say training and development opportunities influence their decision to stay at a company.